Defining Your Core Brand Values

This workshop is an uplifting and motivating approach to creating your organization’s culture that extends beyond your internal aspirations. When you align your team and agree on what you stand for, you establish enduring principles that become the cornerstone of both your internal culture and external identity.

To arrive at the core brand values, we start by asking: why do people come to work every day at your organization? We consider what makes your organization different from others (that do similar work), what problem you solve or benefit your organization provides, and then why should people care?

If your company culture is aligned and integrated with your brand identity, you can be completely authentic and stakeholders will trust your communication, decisions, and actions.

Branding and Messaging with Clarity and Inspiration

Branding is the way your organization authentically shares your story about the work you do and why you do it. We emphatically believe that to be successful in pursuing your mission you must create and communicate messages that clearly describe what you are doing and why others should care. The complicating factors are that many people are delivering the message (your staff, board, volunteers, beneficiaries, etc.), you are communicating with many different audiences (members, donors, the public, the media, etc.), and well it is noisy out there so messages are hard to hear.

In this workshop we will go through the steps that will help your organization create meaningful and clear messages and then create an action plan for sharing these messages. Whether your organization operates in social justice, health, education or environmental causes, this session will provide a roadmap for your communications moving forward. By the end of the session, participants will feel more confident about what to communicate (and why!) to whom and how to communicate effectively.

Turning Every Interaction into a Moment to Remember

You have created a truly impressive organizational brand. You have an inspiring mission statement, your messages are clear and compelling, and your staff and board are cheering enthusiastically when they read your positioning statement. So now what? If you want to hit the marketing jackpot you need to unleash the power of word of mouth.

Everyone associated with your organization, your staff, your partners, your board members, your volunteers and those who benefit from your programs is a potential ambassador for your organization. Unleashing this power requires the ability to trust in your network, to support the messengers, and to embrace the individualization of the message. In this workshop we will review and work with tools and tips for how to train people to carry your message, how to bring their stories to the forefront, and how to incorporate their stories into your outreach. We will also learn how to navigate the tricky territory of empowering others while retaining control of the message.